Two Classes of Stochastic Tree Unfolding Models

J. Douglas Carroll, Wayne S. DeSarbo, Geert De Soete

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Abstract

In this paper we propose two versions of stochastic choice models based on tree structure models — called “tree unfolding models”. These models can be viewed as discrete (tree structure) analogues of a recently proposed class of continuous (spatial) random utility models for paired comparisons choice data called the “wandering vector” and “wandering ideal point” models.

Original languageEnglish (US)
Pages (from-to)161-176
Number of pages16
JournalAdvances in Psychology
Volume60
Issue numberC
DOIs
Publication statusPublished - Jan 1 1989

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All Science Journal Classification (ASJC) codes

  • Psychology(all)

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