Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach

Wayne Desarbo, Elizabeth A. Edwards

Research output: Contribution to journalArticle

145 Scopus citations

Abstract

We present a theoretical framework that posits compulsive buying behavior as a function of various psychological processes and personality traits. We analyze data from actual consumers using a new constrained maximum likelihood clusterwise regression procedure to examine the nature of consumer heterogeneity in compulsive buying behavior. This empirical analysis distinguishes between 2 clusters, or groups, of compulsive buyers in terms of differential drivers of their compulsive buying. A posterior regression analysis reveals additional differences in background characteristics for each cluster. A discussion of future research issues and other applications is provided.

Original languageEnglish (US)
Pages (from-to)231-262
Number of pages32
JournalJournal of Consumer Psychology
Volume5
Issue number3
DOIs
StatePublished - Jan 1 1996

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Marketing

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