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Understanding firm, physician and consumer choice behavior in the pharmaceutical industry
Puneet Manchanda, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S.H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa, Marta Wosinska, Ying Xie
Research output: Contribution to journal › Article › peer-review
36
Citations
(SciVal)