TY - JOUR
T1 - Usefulness of delivery methods for climate change programming
T2 - Perspectives of extension and research faculty
AU - Thorn, Kaila
AU - Tobin, Daniel
AU - Radhakrishna, Rama
AU - Chatrchyan, Allison
AU - Chan, Joana
AU - Allred, Shorna
PY - 2017/10/1
Y1 - 2017/10/1
N2 - Extension is responding to climate change through programming intended to encourage adaptation and mitigation in agricultural production and natural resources management. However, effectively engaging target audiences requires identifying appropriate delivery methods. We conducted a study to identify delivery methods researchers and Extension professionals at land-grant universities in the northeastern United States perceive as useful for climate change outreach. Respondents viewed all delivery methods as only slightly useful, though traditional options, including face-to-face interactions and the use of videos and websites, were perceived as slightly more useful than other delivery methods. Therefore, we in Extension must experiment with various delivery methods to identify those most likely to effect the adoption of adaptation and mitigation practices.
AB - Extension is responding to climate change through programming intended to encourage adaptation and mitigation in agricultural production and natural resources management. However, effectively engaging target audiences requires identifying appropriate delivery methods. We conducted a study to identify delivery methods researchers and Extension professionals at land-grant universities in the northeastern United States perceive as useful for climate change outreach. Respondents viewed all delivery methods as only slightly useful, though traditional options, including face-to-face interactions and the use of videos and websites, were perceived as slightly more useful than other delivery methods. Therefore, we in Extension must experiment with various delivery methods to identify those most likely to effect the adoption of adaptation and mitigation practices.
UR - http://www.scopus.com/inward/record.url?scp=85031708515&partnerID=8YFLogxK
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M3 - Article
AN - SCOPUS:85031708515
VL - 55
JO - Journal of Extension
JF - Journal of Extension
SN - 1077-5315
IS - 5
ER -