User disbelief in privacy paradox: Heuristics that determine disclosure

Andrew Gambino, Jinyoung Kim, S. Shyam Sundar, Jun Ge, Mary Beth Rosson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

17 Scopus citations

Abstract

We conducted a series of in-depth focus groups wherein users provided rationales for their own online privacy behaviors. Our data suggest that individuals often take action with little thought or evaluation, even showing surprise when confronted with their own behaviors. Our analysis yielded a battery of cognitive heuristics, i.e., mental shortcuts/rules of thumb, that users seem to employ when they disclose or withhold information at the spur of the moment. A total of 4 positive heuristics (promoting disclosure) and 4 negative heuristics (inhibiting disclosure) were discovered. An understanding of these heuristics can be valuable for designing interfaces that promote secure and trustworthy computing.

Original languageEnglish (US)
Title of host publicationCHI EA 2016
Subtitle of host publication#chi4good - Extended Abstracts, 34th Annual CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Pages2837-2843
Number of pages7
ISBN (Electronic)9781450340823
DOIs
StatePublished - May 7 2016
Event34th Annual CHI Conference on Human Factors in Computing Systems, CHI EA 2016 - San Jose, United States
Duration: May 7 2016May 12 2016

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
Volume07-12-May-2016

Other

Other34th Annual CHI Conference on Human Factors in Computing Systems, CHI EA 2016
CountryUnited States
CitySan Jose
Period5/7/165/12/16

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All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

Cite this

Gambino, A., Kim, J., Sundar, S. S., Ge, J., & Rosson, M. B. (2016). User disbelief in privacy paradox: Heuristics that determine disclosure. In CHI EA 2016: #chi4good - Extended Abstracts, 34th Annual CHI Conference on Human Factors in Computing Systems (pp. 2837-2843). (Conference on Human Factors in Computing Systems - Proceedings; Vol. 07-12-May-2016). Association for Computing Machinery. https://doi.org/10.1145/2851581.2892413