Using perceived benefits to segment residential landscape irrigation users

Anil Kumar Chaudhary, Laura A. Warner, Amanda D. Ali

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Water scarcity has become an increasingly complex problem and urban residential landscapes represent a space where conservation practices can make an impact on this limited resource. Water conservation behavior change campaigns are hindered by a lack of understanding of the social dimensions surrounding residents’ landscape decisions. To better understand this important audience, we conducted a quantitative national research study examining perceived benefits of the home landscape, landscape water conservation practices, and personal characteristics of home irrigation users. We used principal component analysis to create six dimensions of perceived urban landscape benefits: family, recreation and aesthetic; food and grocery; health and environment; social; monetary; and privacy. We used cluster analysis to divide respondents into three segments which we labelled high benefits/high conservation, moderate benefits/mixed conservation, and low benefits/low conservation. We found those who belonged to the high benefits/high conservation segment perceived the greatest benefits from their landscape/outdoor space and had the highest current and future water saving practices compared to the other groups. Conversely, those who belonged to the low benefits/low conservation segment had the lowest current and future water saving practices as compared to other groups. The presence of homeowners’ association rewards was related to greater likelihood of engaging in water conservation practices as the high benefits/high conservation segment had a greater possibility of receiving rewards compared to other two segments. Based on these findings, people who work on urban landscape issues could group their clientele into these segments to develop targeted strategies that can effectively influence water saving practices and behavior change among urban residents.

Original languageEnglish (US)
Pages (from-to)318-329
Number of pages12
JournalUrban Forestry and Urban Greening
Volume38
DOIs
StatePublished - Feb 1 2019

Fingerprint

irrigation
conservation practices
water conservation
behavior change
groceries
homeowners
homeowner
water shortages
water
aesthetics
recreation
esthetics
cluster analysis
principal component analysis
food
resource
water saving
urban landscape

All Science Journal Classification (ASJC) codes

  • Forestry
  • Ecology
  • Soil Science

Cite this

@article{4089918a3565473894b2180420ed0de1,
title = "Using perceived benefits to segment residential landscape irrigation users",
abstract = "Water scarcity has become an increasingly complex problem and urban residential landscapes represent a space where conservation practices can make an impact on this limited resource. Water conservation behavior change campaigns are hindered by a lack of understanding of the social dimensions surrounding residents’ landscape decisions. To better understand this important audience, we conducted a quantitative national research study examining perceived benefits of the home landscape, landscape water conservation practices, and personal characteristics of home irrigation users. We used principal component analysis to create six dimensions of perceived urban landscape benefits: family, recreation and aesthetic; food and grocery; health and environment; social; monetary; and privacy. We used cluster analysis to divide respondents into three segments which we labelled high benefits/high conservation, moderate benefits/mixed conservation, and low benefits/low conservation. We found those who belonged to the high benefits/high conservation segment perceived the greatest benefits from their landscape/outdoor space and had the highest current and future water saving practices compared to the other groups. Conversely, those who belonged to the low benefits/low conservation segment had the lowest current and future water saving practices as compared to other groups. The presence of homeowners’ association rewards was related to greater likelihood of engaging in water conservation practices as the high benefits/high conservation segment had a greater possibility of receiving rewards compared to other two segments. Based on these findings, people who work on urban landscape issues could group their clientele into these segments to develop targeted strategies that can effectively influence water saving practices and behavior change among urban residents.",
author = "{Kumar Chaudhary}, Anil and Warner, {Laura A.} and Ali, {Amanda D.}",
year = "2019",
month = "2",
day = "1",
doi = "10.1016/j.ufug.2018.12.008",
language = "English (US)",
volume = "38",
pages = "318--329",
journal = "Urban Forestry and Urban Greening",
issn = "1618-8667",
publisher = "Urban und Fischer Verlag GmbH und Co. KG",

}

Using perceived benefits to segment residential landscape irrigation users. / Kumar Chaudhary, Anil; Warner, Laura A.; Ali, Amanda D.

In: Urban Forestry and Urban Greening, Vol. 38, 01.02.2019, p. 318-329.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Using perceived benefits to segment residential landscape irrigation users

AU - Kumar Chaudhary, Anil

AU - Warner, Laura A.

AU - Ali, Amanda D.

PY - 2019/2/1

Y1 - 2019/2/1

N2 - Water scarcity has become an increasingly complex problem and urban residential landscapes represent a space where conservation practices can make an impact on this limited resource. Water conservation behavior change campaigns are hindered by a lack of understanding of the social dimensions surrounding residents’ landscape decisions. To better understand this important audience, we conducted a quantitative national research study examining perceived benefits of the home landscape, landscape water conservation practices, and personal characteristics of home irrigation users. We used principal component analysis to create six dimensions of perceived urban landscape benefits: family, recreation and aesthetic; food and grocery; health and environment; social; monetary; and privacy. We used cluster analysis to divide respondents into three segments which we labelled high benefits/high conservation, moderate benefits/mixed conservation, and low benefits/low conservation. We found those who belonged to the high benefits/high conservation segment perceived the greatest benefits from their landscape/outdoor space and had the highest current and future water saving practices compared to the other groups. Conversely, those who belonged to the low benefits/low conservation segment had the lowest current and future water saving practices as compared to other groups. The presence of homeowners’ association rewards was related to greater likelihood of engaging in water conservation practices as the high benefits/high conservation segment had a greater possibility of receiving rewards compared to other two segments. Based on these findings, people who work on urban landscape issues could group their clientele into these segments to develop targeted strategies that can effectively influence water saving practices and behavior change among urban residents.

AB - Water scarcity has become an increasingly complex problem and urban residential landscapes represent a space where conservation practices can make an impact on this limited resource. Water conservation behavior change campaigns are hindered by a lack of understanding of the social dimensions surrounding residents’ landscape decisions. To better understand this important audience, we conducted a quantitative national research study examining perceived benefits of the home landscape, landscape water conservation practices, and personal characteristics of home irrigation users. We used principal component analysis to create six dimensions of perceived urban landscape benefits: family, recreation and aesthetic; food and grocery; health and environment; social; monetary; and privacy. We used cluster analysis to divide respondents into three segments which we labelled high benefits/high conservation, moderate benefits/mixed conservation, and low benefits/low conservation. We found those who belonged to the high benefits/high conservation segment perceived the greatest benefits from their landscape/outdoor space and had the highest current and future water saving practices compared to the other groups. Conversely, those who belonged to the low benefits/low conservation segment had the lowest current and future water saving practices as compared to other groups. The presence of homeowners’ association rewards was related to greater likelihood of engaging in water conservation practices as the high benefits/high conservation segment had a greater possibility of receiving rewards compared to other two segments. Based on these findings, people who work on urban landscape issues could group their clientele into these segments to develop targeted strategies that can effectively influence water saving practices and behavior change among urban residents.

UR - http://www.scopus.com/inward/record.url?scp=85060632145&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85060632145&partnerID=8YFLogxK

U2 - 10.1016/j.ufug.2018.12.008

DO - 10.1016/j.ufug.2018.12.008

M3 - Article

AN - SCOPUS:85060632145

VL - 38

SP - 318

EP - 329

JO - Urban Forestry and Urban Greening

JF - Urban Forestry and Urban Greening

SN - 1618-8667

ER -