Using sex to sell movies: A content analysis of movie trailers

Mary Beth Oliver, Sriram Kalyanaraman

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationSex in Consumer Culture
Subtitle of host publicationThe Erotic Content of Media and Marketing
PublisherTaylor and Francis
Pages13-30
Number of pages18
ISBN (Print)9780203810729
DOIs
StatePublished - Jan 1 2013

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Oliver, M. B., & Kalyanaraman, S. (2013). Using sex to sell movies: A content analysis of movie trailers. In Sex in Consumer Culture: The Erotic Content of Media and Marketing (pp. 13-30). Taylor and Francis. https://doi.org/10.4324/9780203810729