Using Social Media in Times of Crisis

Ashley Schroeder, Lori Pennington-Gray, Holly Donohoe, Spiro Kiousis

Research output: Contribution to journalArticle

35 Scopus citations

Abstract

The role of social media in crisis communications is an embryonic area of research in tourism, thus the purpose of this study was to examine drivers of social media use during crises. An online survey of 2,416 tourists from Australia, Brazil, China, India, and Korea was conducted. Hierarchical regression revealed that the drivers were risk perceptions associated with crime, disease, health-related, physical, equipment failure, weather, cultural barriers, and political crises when controlling for nationality, as well as use of a smartphone during past travel when controlling for nationality and risk perceptions. Implications and recommendations are discussed.

Original languageEnglish (US)
Pages (from-to)126-143
Number of pages18
JournalJournal of Travel and Tourism Marketing
Volume30
Issue number1-2
DOIs
StatePublished - Jan 1 2013

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management
  • Marketing

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