Using theory of interactive media effects (time) to analyze digital advertising

S. Shyam Sundar, Jinyoung Kim, Andrew Gambino

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish (US)
Title of host publicationDigital Advertising
Subtitle of host publicationTheory and Research, Third Edition
PublisherTaylor and Francis
Pages86-109
Number of pages24
ISBN (Electronic)9781317225461
ISBN (Print)9781138654426
DOIs
StatePublished - Jan 1 2017

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Psychology(all)

Cite this

Sundar, S. S., Kim, J., & Gambino, A. (2017). Using theory of interactive media effects (time) to analyze digital advertising. In Digital Advertising: Theory and Research, Third Edition (pp. 86-109). Taylor and Francis. https://doi.org/10.4324/9781315623252