Utilization of bottleneck resources for profitability through a synchronized operation of marketing and manufacturing

R. Sivasubramanian, V. Selladurai, A. Gunasekaran

Research output: Contribution to journalArticlepeer-review

7 Scopus citations


Focuses on the synchronous manufacturing system (SMS), a manufacturing management methodology that introduces various operational measures that help increase the performance of the system for optimum production quantity. Enlightens the effects of bottleneck resources and capacity constraints and suggests remedies for synchronized flow in the shop floor. Also recommends methods for production control in synchronous manufacturing, brings together the concepts and elements of marketing and manufacturing along with production quantity. Gives information about several factors that should be taken into consideration while applying synchronous manufacturing methodology in marketing and manufacturing. Shows the results, conclusion and future scope.

Original languageEnglish (US)
Pages (from-to)238-246
Number of pages9
JournalIntegrated Manufacturing Systems
Issue number3
StatePublished - 2003

All Science Journal Classification (ASJC) codes

  • Software
  • Industrial and Manufacturing Engineering

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