Valuation of mudflats in nature-based tourism

Inclusion of perceived value of festival experiences

Youngjoon Choi, Won Seok Lee, Choong Ki Lee, John Philip Dattilo

Research output: Contribution to journalReview article

6 Citations (Scopus)

Abstract

As a particular type of wetlands, mudflats are a potentially valuable natural resource that has become an alternative destination for nature- based tourism. One prominent example of using mudflats in a tourism context is the Boryeong Mud Festival. To understand the role of the touristic experience in shaping the need for preservation, this study: (a) examines the effect of experiences in a nature-based festival on visitors' willingness-to-pay (WTP) to preserve mudflats; and (b) estimates the preservation value of mudflats by using a contingent evaluation method. In particular, the perceived value of festival experiences is included in the proposed models when estimating visitors' WTP. The results indicate that the experience of festival visitors was positively associated with WTP by showing that festival visitors perceived a higher level of utility for preserving mudflats as the functional value of festival experience increased. Based on the error-reduced WTP results, the average respondents' WTP and the annual aggregate preservation value of mudflats were estimated at KRW 11,039 (US$8.64) and KRW 22,818 million (US$17.85 million), respectively.

Original languageEnglish (US)
Pages (from-to)833-851
Number of pages19
JournalTourism Economics
Volume21
Issue number4
DOIs
StatePublished - Aug 1 2015

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festival
mudflat
valuation
willingness to pay
tourism
Tourism
inclusion
Values
experience
wetland
Inclusion
Perceived value
Nature-based tourism
natural resources
mud
natural resource
Willingness-to-pay
evaluation

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

Cite this

Choi, Youngjoon ; Lee, Won Seok ; Lee, Choong Ki ; Dattilo, John Philip. / Valuation of mudflats in nature-based tourism : Inclusion of perceived value of festival experiences. In: Tourism Economics. 2015 ; Vol. 21, No. 4. pp. 833-851.
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Valuation of mudflats in nature-based tourism : Inclusion of perceived value of festival experiences. / Choi, Youngjoon; Lee, Won Seok; Lee, Choong Ki; Dattilo, John Philip.

In: Tourism Economics, Vol. 21, No. 4, 01.08.2015, p. 833-851.

Research output: Contribution to journalReview article

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AU - Lee, Won Seok

AU - Lee, Choong Ki

AU - Dattilo, John Philip

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