Valuation of patented product features

Greg M. Allenby, Jeff Brazell, John Richard Howell, Peter E. Rossi

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

Ultimately, patents have value to the extent to which the product features enabled by the patents have economic value in the marketplace. Products that are enhanced by inclusion of patented features should generate incremental profits. Incremental profits can be assessed by considering demand for products with patented features and contrasting that demand with demand for the same product without the patented features. Profit calculations must be based on valid estimates of demand as well as assumptions about how competitive forces affect demand via computation of market equilibria. A conjoint survey can be used to estimate demand. Recently, conjoint methods have been applied in the patent setting, but the measures of value used are purely demand based and do not involve equilibrium profit calculations. We illustrate our method using the market for digital cameras and show that current methods can overstate the value of a patent.

Original languageEnglish (US)
Pages (from-to)629-663
Number of pages35
JournalJournal of Law and Economics
Volume57
Issue number3
DOIs
StatePublished - Aug 1 2014

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demand
patent
profit
market equilibrium
Values
economic value
inclusion
Patents
Profit
market
Incremental

All Science Journal Classification (ASJC) codes

  • Economics and Econometrics
  • Law

Cite this

Allenby, G. M., Brazell, J., Howell, J. R., & Rossi, P. E. (2014). Valuation of patented product features. Journal of Law and Economics, 57(3), 629-663. https://doi.org/10.1086/677071
Allenby, Greg M. ; Brazell, Jeff ; Howell, John Richard ; Rossi, Peter E. / Valuation of patented product features. In: Journal of Law and Economics. 2014 ; Vol. 57, No. 3. pp. 629-663.
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Allenby, GM, Brazell, J, Howell, JR & Rossi, PE 2014, 'Valuation of patented product features', Journal of Law and Economics, vol. 57, no. 3, pp. 629-663. https://doi.org/10.1086/677071

Valuation of patented product features. / Allenby, Greg M.; Brazell, Jeff; Howell, John Richard; Rossi, Peter E.

In: Journal of Law and Economics, Vol. 57, No. 3, 01.08.2014, p. 629-663.

Research output: Contribution to journalArticle

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Allenby GM, Brazell J, Howell JR, Rossi PE. Valuation of patented product features. Journal of Law and Economics. 2014 Aug 1;57(3):629-663. https://doi.org/10.1086/677071