Warm glow or cold, hard cash? Social identify effects on consumer choice for donation versus discount promotions

Karen Page Winterich, Michael J. Barone

Research output: Contribution to journalArticlepeer-review

122 Scopus citations

Fingerprint

Dive into the research topics of 'Warm glow or cold, hard cash? Social identify effects on consumer choice for donation versus discount promotions'. Together they form a unique fingerprint.

Business & Economics