Way Beyond Web Sites

Research output: Contribution to journalArticle

3 Citations (Scopus)
Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume11
Issue number6
StatePublished - Nov 1 2002

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All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

@article{5d5f2b5c6a0141c48ca202d43fd0af3c,
title = "Way Beyond Web Sites",
author = "Oliva, {Ralph A.}",
year = "2002",
month = "11",
day = "1",
language = "English (US)",
volume = "11",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "6",

}

Way Beyond Web Sites. / Oliva, Ralph A.

In: Marketing Management, Vol. 11, No. 6, 01.11.2002.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Way Beyond Web Sites

AU - Oliva, Ralph A.

PY - 2002/11/1

Y1 - 2002/11/1

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UR - http://www.scopus.com/inward/citedby.url?scp=0347018678&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0347018678

VL - 11

JO - Marketing Management

JF - Marketing Management

SN - 1061-3846

IS - 6

ER -