| Original language | English (US) |
|---|---|
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 11 |
| Issue number | 6 |
| State | Published - Nov 1 2002 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
| Original language | English (US) |
|---|---|
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 11 |
| Issue number | 6 |
| State | Published - Nov 1 2002 |