Original language | English (US) |
---|---|
Number of pages | 1 |
Journal | Marketing Management |
Volume | 8 |
Issue number | 2 |
State | Published - Jun 1 1999 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Original language | English (US) |
---|---|
Number of pages | 1 |
Journal | Marketing Management |
Volume | 8 |
Issue number | 2 |
State | Published - Jun 1 1999 |