| Original language | English (US) |
|---|---|
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 8 |
| Issue number | 2 |
| Publication status | Published - Jun 1 1999 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
What Happened in January?
Research output: Contribution to journal › Article
1
Scopus
citations