What Is Second Screening? Exploring Motivations of Second Screen Use and Its Effect on Online Political Participation

Homero Gil de Zúñiga, Victor Garcia-Perdomo, Shannon C. McGregor

Research output: Contribution to journalArticlepeer-review

105 Scopus citations

Abstract

This study focuses on second screening for news, a hybrid media process that combines watching news on television and a second, web-connected screen (i.e., smart-phone, laptop). Based on U.S.-national, 2-wave panel data, the paper (a) examines people's motivations to engage in second screen use, and then (b) advances the relationship between second screening and online political behaviors. Discussing and pursuing further information are both central motivations for second screen use. Furthermore, results suggest second screening for news is a significant predictor of online political participation and a key link between TV news and political engagement as this relationship is fully mediated. The study advances theoretically and empirically ways in which an informed public opinion may partake of a more engaged democracy.

Original languageEnglish (US)
Pages (from-to)793-815
Number of pages23
JournalJournal of Communication
Volume65
Issue number5
DOIs
StatePublished - Oct 2015

All Science Journal Classification (ASJC) codes

  • Communication
  • Language and Linguistics
  • Linguistics and Language

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