When is advertising a plastic surgeon’s individual “brand” unethical?

Carly Smith, Daniel George

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Advertising a plastic surgery practice on social media is fraught with both practical and ethical challenges. We use an institutional betrayal framework to explore the range of potential harms to patient well-being while also considering the pitfalls of social media activity, especially marketing, for practitioners. We also give consideration to the relative benefits that such online patient-clinician relationships can provide. In our analysis, we draw on specific examples of plastic surgery procedures prominently featured on social media, including the Vampire Facelift ®

Original languageEnglish (US)
Pages (from-to)372-378
Number of pages7
JournalAMA Journal of Ethics
Volume20
Issue number4
DOIs
StatePublished - Apr 1 2018

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Social Media
social media
Plastic Surgery
surgery
Rhytidoplasty
Patient Harm
Marketing
marketing
well-being
Surgeons

All Science Journal Classification (ASJC) codes

  • Issues, ethics and legal aspects
  • Health(social science)
  • Health Policy

Cite this

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When is advertising a plastic surgeon’s individual “brand” unethical? / Smith, Carly; George, Daniel.

In: AMA Journal of Ethics, Vol. 20, No. 4, 01.04.2018, p. 372-378.

Research output: Contribution to journalArticle

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