Who blogs what: Understanding behavior, impact and types of bloggers

Kang Zhao, Akhil Kumar, Massimiliano Spaziani, John Yen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

We investigated bloggers' publishing patterns by focusing on the topics that their posts cover. Applying clustering algorithms on the dataset from a blog website of 370,000 posts from 2,275 blogs, we identified two types of bloggers: specialists and generalists. Then we compared their respective contributions to the blogosphere in terms of productivity and buzz-factor. Our analysis suggests that specialists generally have a higher impact than generalists. It also reveals that among specialists, only a small fraction create a large "buzz" or produce a voluminous output.

Original languageEnglish (US)
Title of host publicationProceedings of 20th Annual Workshop on Information Technologies and Systems
PublisherSocial Science Research Network
StatePublished - 2010
Event20th Annual Workshop on Information Technologies and Systems, WITS 2010 - St. Louis, MO, United States
Duration: Dec 11 2010Dec 12 2010

Other

Other20th Annual Workshop on Information Technologies and Systems, WITS 2010
CountryUnited States
CitySt. Louis, MO
Period12/11/1012/12/10

All Science Journal Classification (ASJC) codes

  • Information Systems

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