Who would pay for Facebook? self esteem as a predictor of user behavior, identity construction and valuation of virtual possessions

Jiaqi Nie, S. Shyam Sundar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Scopus citations

Abstract

Self-presentation is a major preoccupation in Facebook. Users carefully construct their online profile and assiduously edit postings on their wall in order to strategically shape their online persona. This study examines some psychological antecedents and consequences of such actions. In particular, we propose that users' self-esteem affects their sense of agency and self-monitoring tendencies, with the former leading to a fuller description of their profile and the latter contributing to more frequent customization of their wall. In turn, these behaviors are hypothesized to contribute to users' personal and social identity respectively, en route to affecting their valuation of Facebook as a virtual possession. Structural equation modeling analysis of survey data (N=221) largely supports this model and reveals that the personal identity reflected in one's Facebook account is a major predictor of the degree to which one values it as a possession. We discuss the implications of "I" vs. "Me" in self-esteem with regard to virtual possessions in social networking environments.

Original languageEnglish (US)
Title of host publicationHuman-Computer Interaction, INTERACT 2013 - 14th IFIP TC 13 International Conference, Proceedings
Pages726-743
Number of pages18
EditionPART 3
DOIs
StatePublished - Sep 5 2013
Event14th IFIP TC 13 International Conference on Human-Computer Interaction, INTERACT 2013 - Cape Town, South Africa
Duration: Sep 2 2013Sep 6 2013

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 3
Volume8119 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other14th IFIP TC 13 International Conference on Human-Computer Interaction, INTERACT 2013
CountrySouth Africa
CityCape Town
Period9/2/139/6/13

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • Computer Science(all)

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    Nie, J., & Sundar, S. S. (2013). Who would pay for Facebook? self esteem as a predictor of user behavior, identity construction and valuation of virtual possessions. In Human-Computer Interaction, INTERACT 2013 - 14th IFIP TC 13 International Conference, Proceedings (PART 3 ed., pp. 726-743). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8119 LNCS, No. PART 3). https://doi.org/10.1007/978-3-642-40477-1_50