Who's the boss? Contending with competing expectations from customers and management

Kimberly A. Eddleston, Deborah L. Kidder, Barrie E. Litzky

Research output: Contribution to journalReview articlepeer-review

57 Scopus citations
Original languageEnglish (US)
Pages (from-to)85-95
Number of pages11
JournalAcademy of Management Executive
Volume16
Issue number4
DOIs
StatePublished - Nov 2002

All Science Journal Classification (ASJC) codes

  • Marketing

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