Why not take a performative approach to entrepreneurship?

Raghu Garud, Joel Gehman, Antonio Paco Giuliani

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

Among entrepreneurship researchers, there has been growing attention to questions of ontology, epistemology, and axiology. Recently, Packard (2017) advocated an interpretivist approach to entrepreneurship. In this paper, we articulate a performative approach, which offers a far more distributed and emergent view of entrepreneurship as process. In addition to briefly introducing some of the intellectual traditions underlying a performative approach, we highlight important differences between interpretivism and performativity and summarize the implications of taking a performative approach to entrepreneurship.

Original languageEnglish (US)
Pages (from-to)60-64
Number of pages5
JournalJournal of Business Venturing Insights
Volume9
DOIs
StatePublished - Jun 2018

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All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Management of Technology and Innovation

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