A unique approach to volunteer marketing research involved a mail survey with natural resources professionals from across Pennsylvania. Previous work identified this group as a source of potential volunteers for the 4-H youth natural resources program. The results give insights into those most likely to volunteer to teach youth through 4-H programs. Self-percieved confidence with youth, confidence in knowledge about natural resources, and personal interest in the specific subject matter to be taught were key factors predicting willingness. Additionally, a need to fulfill feelings of social responsibility and high levels of outdoor activity were also important predictors. This study demonstrates the value of surveying and working with a specific population of potential volunteers to determine their promise for volunteer involvement and program expansion.
All Science Journal Classification (ASJC) codes
- Environmental Science(all)