Will you log into tinder using your facebook account? adoption of single sign-on for privacy-sensitive apps

Eugene Cho, Jinyoung Kim, S. Shyam Sundar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

When signing up for new mobile apps, users are often provided the option of using their Facebook or other social media credentials (i.e., single sign-on services; SSO). While SSO is designed to make the login process more seamless and convenient, recent social media data breaches may give pause to users by raising security concerns about their online transactions. In particular, users logging into sensitive services, such as dating apps, may feel hesitant to adopt SSO due to perceived potential data leakage to their social networks. We tested this proposition through a user study (N = 364) and found that individual differences in online security perceptions predict the use of SSO for certain sensitive services (e.g., affair apps), but not others (e.g., matchmaking apps). Informed by theory, potential mediators of this relationship (perceived security, ease of sharing, and usability) were also explored, thus shedding light on psychologically salient drivers of SSO adoption.

Original languageEnglish (US)
Title of host publicationCHI EA 2020 - Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450368193
DOIs
StatePublished - Apr 25 2020
Event2020 ACM CHI Conference on Human Factors in Computing Systems, CHI EA 2020 - Honolulu, United States
Duration: Apr 25 2020Apr 30 2020

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2020 ACM CHI Conference on Human Factors in Computing Systems, CHI EA 2020
CountryUnited States
CityHonolulu
Period4/25/204/30/20

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

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