Writing in the public relations curriculum: Practitioner perceptions versus pedagogy

Marie Hardin, Donnalyn Pompper

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

Educators and practitioners seem to agree that writing is a public relations curriculum fundamental. An examination of the writing requirements of 152 ASJMC accredited public relations programs indicates that only a little more than half (57%) require a news writing course. Fewer require a public relations writing course (51%). Nearly 200 public relations practitioners were surveyed as to their perceptions of college public relations educators' writing emphases. This exploratory study's findings suggest that practitioners believe both news writing and public relations writing classes should be mandatory for public relations students; they offer slightly stronger support for news writing. Recommendations include requiring writing-intensive coursework, overall, and encouraging students to seek journalism experience through campus news outlets.

Original languageEnglish (US)
Pages (from-to)357-364
Number of pages8
JournalPublic Relations Review
Volume30
Issue number3
DOIs
StatePublished - Sep 1 2004

All Science Journal Classification (ASJC) codes

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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