YADA, YADA, YADA…successful business! using seinfeld clips to teach business model evaluation

Jamey A. Darnell, Kurt C. Jacobs

Research output: Contribution to journalArticlepeer-review


Engaging students in the classroom can be challenging. Using videos, and in particular comedic videos, is one method for overcoming this challenge. This paper describes an experiential exercise that uses video clips of the character Kramer from the TV show Seinfeld, to teach students about business ideas and models. In the appendix we have assembled several YouTube video clips of Kramer business ideas that can be used as in-class exercises to evaluate business ideas and models. The topics, time length, and YouTube links have been included in the appendix. The video clips can be combined with the provided readings and real-world business examples, and are appropriate for any course on entrepreneurship and/or innovation at any level depending on the resources used. Additionally, Seinfeld clips can be used in exercises to help teach other entrepreneurship topics like market research, trends analysis, creativity, foundations of entrepreneurship, and customer feedback.

Original languageEnglish (US)
Article number1528-2651-22-2-301
JournalJournal of Entrepreneurship Education
Issue number2
StatePublished - Apr 2019

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Education
  • Economics and Econometrics
  • Strategy and Management


Dive into the research topics of 'YADA, YADA, YADA…successful business! using seinfeld clips to teach business model evaluation'. Together they form a unique fingerprint.

Cite this