You are what you say: The influence of company tweets on its stock performance

Babajide Osatuyi, Behrooz Yoosefi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper investigates the relationship between Twitter metrics and stock price performance of a company. The objective of this research is to contribute to the area of research that seeks to uncover the business value of social media platforms. Building on prior research, this paper identifies two categories of metrics that have been used to examine the relationship between Twitter metrics and stock performance of a company, namely traffic and motivation. While traffic is measured as volume of tweets, motivation is measured from two perspectives; polarity (positive, neutral, and negative) and emotion (positive emotion and negative emotion). Unstructured data from Twitter and Yahoo finance Website about Amazon was gathered to test the study hypothesis. A combination of machine learning techniques for text analytics and hierarchical regression analysis was used to analyze the data. Results indicate that emotional motivation expressed in tweets sent out by a company positively influences the company's stock performance.

Original languageEnglish (US)
Title of host publicationProceedings of the 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages1668-1676
Number of pages9
ISBN (Electronic)9780998133126
StatePublished - 2019
Event52nd Annual Hawaii International Conference on System Sciences, HICSS 2019 - Maui, United States
Duration: Jan 8 2019Jan 11 2019

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2019-January
ISSN (Print)1530-1605

Conference

Conference52nd Annual Hawaii International Conference on System Sciences, HICSS 2019
Country/TerritoryUnited States
CityMaui
Period1/8/191/11/19

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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