You Snooze, You Lose

Research output: Contribution to journalArticle

Abstract

Now is not the time to ignore e-business, but to adopt a portfolio strategy.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume10
Issue number3
StatePublished - Sep 1 2001

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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